Ethiopia is a relatively small tourism destination worldwide, which gives the possibility to grow in terms of tourist arrivals. In addition, stakeholders in the ethiopian and crv tourism industry are in favour of tourism development. Pdf challenges and prospectus of ethiopian tourism industry. One of the unique characteristic of tourism industry from other sectors of the economy is that movement of people instead of goods. In 2015, the european council on tourism and trade named ethiopia the worlds best tourist destination, and last week lonely planet ranked the country among the best to visit in 2017.
The outlook for the ethiopian tourism industry is healthy. Advisor to the state minister of culture and tourism, ethiopia ethiopias tourism. For instance, the numbers of both the international and domestic tourists in. In doing so the ministry closely works together with different national and international stakeholders. Tourism minister mmamoloko kubayingubane says the outbreak of the coronavirus has already affected the tourism industry negatively. The number of coronavirus cases in south africa has risen to. Ethiopia is named worlds best tourism destination ahead. Ethiopia is named worlds best tourism destination ahead of. Challenges and future perspectives for tourism development. In this scenario, the key opportunities for the cbi to add value to the tourism value chain in ethiopia. In this scenario, the key opportunities for the cbi to add value to the tourism value chain in ethio pia. The ultimate goal is to have ethiopia rank among the top 5 tourism and hospitality destinations in africa.
To do this, the researcher was used two types of probability sampling techniques. In 2016, a new tagline land of origins was introduced by the ethiopian tourism organization eto, recently reflagged as tourism ethiopia, to revitalize the nations struggling tourism industry. Harnessing tourism for growth and improved livelihoods 5 ssa tourism sectors must maintain competitiveness through. The authors investigated the comparative advantage of ethiopia and the role played by international purchasing. In 2016, a new tagline land of origins was introduced by the ethiopian tourism organization eto, recently reflagged as tourism ethiopia, to revitalize the nations struggling tourism. Tourism development in the central rift valley, ethiopia. In addition, the paper sheds light on ecotourism as an important market segment of the tourism industry and. Tourisms contribution to sustainable development geneva, palais des nations, salle xxvi, 1415 march 20 sisay getachew azage advisor to the state minister of culture and tourism, ethiopia ethiopias tourism. Ethiopias tourism sector showed a steady increase in the last decade.
Competitive analysis of ethiopias travel and tourism industry. International tourist arrivals increased from 64,000 in 1990 to 680,000 in 20. Ethiopias tourism landscape has demonstrated a gradually increase in the last decade. Tourism is a featured component of ethiopia s poverty reduction strategy paper prsp, which. Ethiopias tourism resources and development request pdf. Jul 14, 2015 its time to brush up on your amharic, the national language of ethiopia, because the african nation has been named as the worlds best tourism destination for 2015.
Ethiopias tourism industryethiopias tourism industry from 1974 for two decades the industry was suffering from various adverse effects such as prolonged civil war, recurrent drought and restrictions on entry and free movement of tourists world bank, 2006. Jul 28, 2015 ethiopias tourism industryethiopias tourism industry from 1974 for two decades the industry was suffering from various adverse effects such as prolonged civil war, recurrent drought and restrictions on entry and free movement of tourists world bank, 2006. Opportunity for investment in ethiopias hospitality. Pdf historical survey of tourism industry in ethiopia and. Because of its advantage being the center of an ancient civilization, the area is endowed with huge historical and archeological. The historic route in ethiopian tourism development. Lowland areas usually see hotter temperatures than the highland regions, which cover a great portion of. Tourism in ethiopia african journal of hospitality, tourism and. The authors have concluded that ethiopia has comparative advantage in 302 products. Pdf historical survey of tourism industry in ethiopia. Tourism vca ethiopia final report september 2018 9 as a result, ethiopia is lagging behind other east african destinations that have developed a more competitive tourism industry and attract higher numbers of international tourists.
Challenges and opportunities for tourism development in. The government has implemented a series of measures to make the country more. International tourist arrivals rose from 64,000 in 1990 to 680,000 in 20 and are expected to reach 815,000 by 2024. Its current low level of development is often attributed to changes in governance systems and development policies, weak promotion, lack of trained manpower, finance, and knowledge. The government is proving its commitment and willingness to develop tourism through a number of initiatives. The role of the tourism sector in expanding economic opportunity. Part of the visitor economy, tourism is also big business and it impacts on almost every other industry. The quality of their tourism assets high standards in visitor accommodation ef. This publication presents an overview of the status of tourism in small island developing states sids, while providing evidence of the key importance it has for the sustainable development of many islands and for the achievement of the mdgs. By making a brief historical survey about development of tourism industry in the lake tana region, this paper investigates the regions tourist potential and contribution for economic development. Looking into the future the views expressed are those of the author and do not necessarily reflect the views of unctad. Pdf challenges and prospectus of ethiopian tourism.
Objectives as ethiopia is blessed with abundant natural tourist attractions,the primary objective of the study was to clearly asses the challenge and prospect of ethiopian tourism policy. Prevailing situation of ethiopias tourism sector since 1965, when. The crv might benefit from this, although the crv will most likely remain a niche market. Dec 12, 2018 this was the inspiring slogan that defined ethiopia for the past 50 years. What makes tourism special is that, many of these different products and services are often supplied by different operators. For this reason, addis ababa has become a busy regional hub for international conferences and seminars. Ethiopia hosts the thirdlargest diplomatic community in the world. Many examples of responsible tourism come from rural areas, where tourism may be the only formal sector employment option. These depicted travels to the land of punt, which the egyptians knew was the source of the nile, and where they traded for gold, incense, ivory and slaves.
Christmas is coming, and with it its myriad traditions. Challenges and future perspectives for tourism development in. Developments and challenges in the hospitality and tourism. The tourism industry is multifaceted and consists of a large variety of tour operators, hotel. The dualism of stakeholders and the tourism industry. The different levels of culture will be the rituals, the heroes and the symbols of the given.
Most parts of ethiopia experience two main climate seasons a dry season october may and a rainy season june august. This makes tourism a highly fragmented and diverse industry and so coordinated, industrywide action is difficult to achieve. Ethiopia authorized a structure of the ministry of culture and tourism moct to manage the tourism industry. The ethiopian ministry of culture and tourism is the ministry of the government of ethiopia responsible for researching, preserving, developing, and promoting the culture and tourist attractions of ethiopia and its peoples, both inside the country and internationally. To boast of a developed tourism and hospitality sector, a country needs to own modern hotels, lodges and other recreational centres. Tourist flows and its determinants in ethiopia edri. Historical development of travel and tourism in ethiopia. As tourism grows in ethiopia and more and more international travelers are attracted to the african nation because of its natural wonders and archaeological sites, ethiopia is experiencing the largest tourism economy growth in the world. Ethiopia is blessed with abundant natural tourist attractions, including nine world heritage sites, but the ministry of culture and tourism still struggles to attract tourists in decent numbers owing to poor investment, security, and does not have any cohesive tourism development or promotion strategy. The primary data was collected from 501 foreign tourists in. Pdf tourism and hospitality in ethiopias development. Tourism is a featured component of ethiopia s poverty reduction strategy paper prsp, which aims to combat poverty and encourage economic. Limitations of tourism industry action lack of interest amongst stakeholders such as investors, shareholders, and suppliers.
Tourism was defined as a tool for poverty eradication, for. The primary data was collected from 501 foreign tourists in the study area. Pdf the hospitality hostility industry in addis ababa. They found that ethiopia has 302 product lines in which it has revealed comparative advantage, rca equal and greater than 1. Jan 21, 2018 ethiopias tourism sector showed a steady increase in the last decade. Ethiopia tourism everything about tourism in ethiopia. However, differences in altitude tend to add a number of variations, both in terms of temperatures and rainfall. Ethiopias fragile tourism industry at crucial juncture. An analysis of the tourism marketing performance and strategy.
Geneva, palais des nations, salle xxvi, 1415 march 20. Ministry of culture and tourism ethiopia wikipedia. Page 6 above and beyond its economic advantages, tourism promotes better and reciprocal understanding and closer relations among peoples, thereby fostering a culture of peaceful coexistence and mutual respect. The country offers a great deal to tourists and the government is making efforts to market this. Ethiopia has nine unesco world heritage sites, which were heralded by the commission. Tourism is one of the most exciting and progressive industries in australia.
Ethiopias hotel industry needs help to encourage tourism. The role and importance of cultural tourism in modern touri sm industry 203 according to hofstede 1997 the core of a culture is formed by the values figure 1. As agrarian systems decline, tourism may also offer rural dwellers an alternative to unemployment or migration to urban areas. Unrest in ethiopia hits tourism travel the guardian. Tour operators, hotels, cruise ships, and recreational activity providers can all make substantial differences by using environmentally sound management practices. The wttc have set in place an extensive strategy to promote a culture of sustainable development and have put in place a threetiered structure for its achievement. The tourism industry in ethiopia could be legitimately described as one that is still in its infancy. If youve ever wondered who first decided to bring trees inside to celebrate christmas, or where advent calendars come from, w. The hospitality hostility industry in addis ababa, ethiopia.
Developments and challenges in the hospitality and tourism sector. This study focuses on identifying the challenges and prospects of ethiopian tourism industry. The involvement of the tourism industry is essential for sustainable tourism to succeed. Abstract this study focuses on identifying the challenges and prospects of ethiopian tourism industry. An analysis of the tourism marketing performance and. Challenges and prospectus of ethiopian tourism industry. Opportunities and challenges of tourism development in. Challenges and prospectus of ethiopian tourism industry ijsrp. Socioeconomic impacts of tourism in axum town 2 introduction at present, axum is one of the top tourist sites in ethiopia with the number of tourists visiting axum increasing from time to time. Though the sector is still at its infant stage, it has been keep growing since 2001. The forecast for the direct contribution of travel and tourism to global gdp in 2029 is a little under 5,563 trillion u. Request pdf ethiopias tourism resources and development ethiopia is endowed with unique landscape, paleontological, archeological, historical and. Opportunity for investment in ethiopias hospitality sector.
Upper rift valley introduction the tourism industry in ethiopia could be legitimately described as one that is still in its infancy. The role and importance of cultural tourism in modern. Pdf by making a brief historical survey about development of tourism industry in the lake tana region, this paper investigates the regions. The historic route in ethiopian tourism development ashenafi tafesse university of gondar, ethiopia ashenafi. The role of the tourism sector in expanding economic. Opportunities and challenges of tourism development. Ethiopia is like nowhere else on the planet, a beautiful country blessed with a peerless history, fabulous wildlife and some of africas most soulful peoples.
Pdf historical survey of tourism industry in ethiopia and its. However, the market is young and will remain hampered by heightened political risk. This was the inspiring slogan that defined ethiopia for the past 50 years. In 20, a travel and tourism competitive index compiled by the world economic forum ranked ethiopias tourism industry as 120th globally and 17th in africa. Challenges and prospectus of ethiopian tourism industry tekabesintayehusheferahu lecturer in banking and finance department, jimma university, ethiopia. Tourisms main comparative advantage over other sectors is that visitor expenditures have a.
Tourism is a featured component of ethiopias poverty reduction strategy paper prsp, which aims to combat poverty and encourage economic. In 20, a travel and tourism competitive index compiled by the world economic forum ranked ethiopia s tourism industry as 120th globally and 17th in africa. This study was thus designed to uncover the performance of tourism industry in. Factors beyond the control of the private sector enterprise, such as government policy.
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